We envision a world where we can instantly identify any organism on the spot, anywhere in the world.

Created by a team of scientists at the Biodiversity Institute at the University of Guelph, Precision Biomonitoring offers point-of-need DNA tools and services for the identification of target organisms in aquatic and terrestrial environments. This includes invasive, keystone, and at-risk species. Our TripleLock surveys give environmental consultants, biologists, and managers more definitive species identification, faster, and for less money than the conventional methods, without the troubles and risks of shipping samples to a central lab.

Our Leadership Team

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Mark Goldberg

Board Chair

Dr. Mark Goldberg is a board-certified toxicologist and a serial entrepreneur. He focuses on commercializing new technology for a more sustainable world and mentoring the next generation of entrepreneurs. He serves as chair of Precision Biomonitoring’s Board of Directors.

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John Ferraro

Board Director

As a curious, adventure-seeking and bootstrapping visionary, John Ferraro is passionate about agriculture and innovating the food supply chain. He has built organizations and strategic alliances focused on enabling the integration of a sustainable meat proteins supply chain that produces quality food and delivers real value for all, from farmers to end consumers.

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John Pearson

Board Director

John Pearson is President and CEO at QDZ Enterprizes Limited and former Global Managing Director of Hatch.

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Mario Thomas


Dr. Mario Thomas is accomplished in biotech innovation. Mario has served as a senior executive in several successful start-ups and global companies
He holds a Ph.D. In Chemistry from Université Laval in Quebec City, as well as a DSA from Ecole des Hautes Etudes Commerciales of Université de Montréal. He is also a chartered board director with the C.Dir. designation.

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Amanda Naaum


Dr. Amanda Naaum has over ten years of experience in molecular assay development for species identification in both academic and start-up industry settings. Amanda holds a Ph.D. from the University of Guelph. Dr. Naaum was awarded the IUFoST Young Scientist Award (2016), and a Commonwealth Rutherford Fellowship (2018) in recognition of her research and innovation achievements in point of need food species authenticity testing. She now extends this expertise to applications for food and animal safety and environmental monitoring at PBI.

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Steve Crookes

Co-Founder & Head of Development

Dr. Steve Crookes is a molecular and integrative ecologist having accumulated over ten years of academic and industry experience in the application of molecular and experimental methods to issues in conservation biology. Over the past five years, Steve’s work has focused upon maximizing the utility of environmental DNA (eDNA) detection as a tool to broaden our understanding of the distribution and spatiotemporal ecology of species-at-risk, aquatic invasive species, and indicator taxa

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Jeff Campbell

Vice President, Business

Jeff has a track record of success in developing companies from early commercialization to scale as well as in international sales and marketing. He will apply that experience to leading the company’s corporate and business development efforts.


At PBI, we deliver gold-standard eDNA surveys that provide the fastest and most accurate results in the industry. At all times, we are at the forefront of technological innovation in DNA testing. We are resourceful and creative, and are committed to over delivering on client expectations.

Our Values

We are working at the forefront of eDNA technologies, using innovative tools and techniques to produce results.

We are solving the toughest industry-wide challenges.

We form long-lasting relationships with our valued customers.

We produce reliable, transparent results you can trust.

We develop the most accurate tests through rigorous laboratory and third-party validation.

We are dedicated to what we do. From assay development to field validations, every step is done carefully and passionately.

Think our platform could be adapted to your business? Fill out the form below and a PBI team member will be in touch!

Precision Biomonitoring the eDNA Experts


Orchard Park – Suite #226 
5420 Highway 6 North
Guelph ON  Canada
N1H 6J2